Sales of Rwandan agricultural products boosted by the e-commerce platform Alibaba

Launched in Kigali in November 2018 as the first African hub of the Chinese e-merchant Alibaba, the eWTP platform (for « Electronic World Trade Platform ») has succeeded in significantly increasing exports from the country of the Thousand Hills, particularly to the Middle Kingdom. According to information made public by the Chinese e-commerce giant, sales of Rwandan products in China, via eWTP, increased by 124% in 2019. Rwandan coffee and chilli pepper are the most popular items among Asian consumers. Organised in May by Alibaba, a recent sale of roasted Rwandan coffee resulted in the sale of around 1.5 tonnes of goods in one minute!